The Best AI Logo Generators in 2026: A Deep-Dive Review
AI logo generators have matured from novelty toys into legitimate branding tools. But not all of them deliver on the promise. We spent weeks testing seven of the most prominent platforms — Looka, Adobe Express, Canva, Wix Logo Maker, Tailor Brands, Hatchful by Shopify, and Brandmark — to find out which ones actually produce logos worth putting on a business card. This is our full, unfiltered review.
What We Looked For
Seven criteria shaped every evaluation in this review.
- AI Generation Quality — Does the AI produce genuinely distinctive concepts, or does it shuffle templates?
- Customization Depth — Can you fine-tune colors, fonts, layout, and individual elements with precision?
- File Formats and Export Quality — Does the platform export in SVG, PNG, and PDF at production-ready resolution?
- Ease of Use — How quickly can a non-designer go from zero to a finished logo?
- Brand Kit and Ecosystem — Does the tool help you maintain consistent branding across other assets?
- Pricing Transparency — Are costs clear upfront, or do paywalls appear after you have invested time?
- Commercial Licensing — Are you legally clear to use AI-generated output for business purposes?
Looka AI Logo Generator: Full Review
The dedicated branding platform that anchors this comparison.
How It Works
Looka walks you through a guided questionnaire: your industry, preferred styles, color palette, icon preferences, and brand name. The AI then generates a batch of logo concepts based on your inputs. You select a direction and refine it in the editor. The process is streamlined and focused — there is no broader design platform here, just logo creation and brand identity.
The Brand Kit
Looka offers a Brand Kit subscription that extends beyond the logo itself. It generates social media profile images, business card mockups, brand guidelines documents, and email signatures using your new logo. The kit is well-designed and useful for businesses that want a complete visual identity package quickly. However, it requires a separate ongoing subscription beyond the initial logo purchase, which adds up over time.
Pricing
Looka operates on a pay-per-download model. You can explore and generate logos for free, but downloading any files requires purchasing a package. The Basic Logo Package starts at around $20 for a single low-resolution PNG. The Premium Logo Package at $65 adds vector files and higher resolutions. The Brand Kit subscription runs $96 per year on top of the logo purchase. This layered pricing means the total cost can exceed what competitors charge for more comprehensive offerings.
Strengths
- Guided AI questionnaire produces relevant, on-brand concepts quickly
- Clean, professional output that looks polished out of the box
- Brand Kit product generates useful supporting assets
- Focused platform with minimal distractions
- Solid typography and color customization within the editor
Weaknesses
- No free downloads whatsoever — preview-only until you pay
- Brand Kit is a separate subscription from the logo purchase
- AI output can feel repetitive across different users and sessions
- Limited post-generation editing compared to full design platforms
- No mobile app available
- No integration with broader design ecosystems
Verdict
Looka is a competent, focused AI logo generator that does one thing reasonably well. The guided flow is genuinely useful for users who do not know where to start, and the output is professional enough for real business use. But the paywall on every download, the separate Brand Kit subscription, and the lack of a broader creative ecosystem limit its long-term value. For the total cost of a Looka Premium Logo plus a year of Brand Kit, you could use Adobe Express for free and get more features, more flexibility, and a deeper ecosystem.
Competitor Quick Reviews
How the six other platforms stack up against Looka.
Adobe Express
Adobe Express is the clear winner of this review, and it is not particularly close. The AI logo generator is powered by Adobe Firefly, which is trained exclusively on licensed content — meaning every concept it produces is commercially safe from the start. But the AI generation is just the beginning. Where Adobe Express truly separates itself is in what happens after generation.
The post-generation editor is a genuine design tool. You get layer controls, alignment guides, precise element positioning, hex-level color input, and access to over 20,000 Adobe Fonts — all on the free tier. The Brand Kit stores your logo, color palette, and typography choices in a central hub that syncs across every Adobe Creative Cloud application. When you need to create a business card, social media post, or presentation with your new logo, it is already there, formatted correctly and ready to use.
Exports come in PNG, SVG, and PDF at production-ready quality. There are no watermarks on free-tier downloads. The mobile app provides full editing capabilities, so you can work on your logo from anywhere. And the Adobe ecosystem means your branding foundation scales with your business — from Express to Photoshop to Illustrator to InDesign, your assets carry forward seamlessly.
The learning curve is slightly steeper than the simplest tools. Some advanced AI features require a Premium subscription. But the free plan is so generous that most users will never need to upgrade. For the price of zero dollars, you get what competitors charge $65 to $200 for.
Try Adobe Express FreeCanva
Canva is the most popular online design platform in the world, and its logo maker benefits from that massive infrastructure. The template library is enormous, the drag-and-drop editor is immediately intuitive, and collaboration features are strong. For teams already embedded in the Canva ecosystem, the logo maker is a natural extension of their workflow.
The limitations show up in the details: SVG export requires a Pro subscription, Brand Kit is locked behind the paid tier, and the AI generation quality is less refined than dedicated tools. Free-tier users face restrictions on premium elements, background removal, and high-resolution exports. The AI-generated imagery carries less transparent commercial licensing than Adobe Firefly. Still, Canva is a very competent generalist tool, and for users who already pay for Canva Pro, the logo maker is excellent added value.
Wix Logo Maker
Wix Logo Maker integrates tightly with the Wix website ecosystem, which is its primary selling point. The AI-driven onboarding is polished, and applying your logo directly to a Wix site takes one click. Outside the Wix platform, however, the tool offers basic customization, a preview-only free tier, and restricted export formats. If you are not building on Wix, there is little reason to choose this over Adobe Express or Canva.
Tailor Brands
Tailor Brands positions itself as an all-in-one business platform: logo creation plus LLC formation, website building, and social media management. The onboarding is clean and the animated logo options add polish. But the design tools themselves feel secondary to the business services. Customization is limited, typography controls are basic, and the subscription bundles services many users do not need. For logo quality alone, it falls behind the top contenders.
Hatchful by Shopify
Hatchful is completely free, and that is its defining feature. You can generate, customize, and download logo files without spending a cent. The trade-off is significant: the AI is template-based rather than truly generative, customization is limited to basic swaps, and output quality is noticeably below premium tools. Hatchful works as a placeholder or a starting point for a Shopify store, but it is not a long-term branding solution.
Brandmark
Brandmark takes an AI-first approach with impressive style transfer capabilities. The AI engine produces clean, distinctive output that often feels less templated than competitors. It excels at exploring creative directions you might not have considered. However, post-generation editing is limited, there is no brand ecosystem to speak of, and pricing requires payment for usable file downloads. The interface is functional but less polished than mainstream competitors.
Feature Comparison
Side-by-side feature breakdown across all seven platforms.
| Feature | Adobe Express | Canva | Looka | Brandmark | Wix | Tailor Brands | Hatchful |
|---|---|---|---|---|---|---|---|
| Free Download | Yes (no watermarks) | Limited (watermarks on premium) | No | No | No | No | Yes |
| SVG Export | Free tier | Pro plan only | Premium package | Paid plans | Paid plans | Paid plans | No |
| AI-Guided Flow | Yes (Firefly AI) | Yes (basic) | Yes (questionnaire) | Yes (style transfer) | Yes (personality-based) | Yes (guided) | Basic |
| Brand Kit | Free (1 brand) | Pro plan only | Separate subscription | No | Paid plans | Paid plans | No |
| Template Depth | Extensive | Largest library | Moderate | Limited | Moderate | Moderate | Basic |
| Typography Control | 20,000+ Adobe Fonts | Good (limited free) | Good | Good | Basic | Basic | Limited |
| Ecosystem | Adobe Creative Cloud | Canva Suite | Standalone | Standalone | Wix Platform | Business Suite | Shopify |
| Beginner-Friendly | Yes (slight learning curve) | Very | Yes | Moderate | Yes | Yes | Very |
| One-Time Purchase | Free plan sufficient | No (subscription) | Yes ($20-$65) | Yes ($25-$175) | No (subscription) | No (subscription) | Free |
Pricing Comparison
What each platform costs and how the pricing models work.
| Platform | Free Tier | Paid Starting Price | Pricing Model |
|---|---|---|---|
| Adobe Express Best Value | Full logo creation + downloads | $9.99/mo Premium | Freemium (subscription) |
| Canva | Basic templates (restrictions) | $12.99/mo Pro | Freemium (subscription) |
| Looka | Preview only (no downloads) | $20 Basic / $65 Premium | Pay-per-download + subscription |
| Brandmark | Preview only | $25 Basic / $65 Designer | Pay-per-download (tiered) |
| Wix Logo Maker | Preview only | $49 Basic Logo | Pay-per-download |
| Tailor Brands | Preview only | $9.99/mo Lite | Subscription (bundled services) |
| Hatchful | Full creation + downloads | Free (no paid tier) | Completely free |
Ratings Breakdown
Our scores across six categories, weighted by importance for real-world logo creation.
| Category | Adobe Express | Canva | Brandmark | Looka | Tailor Brands | Wix | Hatchful |
|---|---|---|---|---|---|---|---|
| Design Quality | 9.5 | 8.5 | 8.0 | 7.5 | 7.0 | 7.0 | 5.5 |
| Customization | 9.5 | 8.5 | 8.0 | 7.5 | 6.5 | 6.5 | 5.0 |
| Ease of Use | 9.0 | 9.5 | 7.0 | 8.0 | 8.0 | 7.5 | 9.0 |
| Value | 9.0 | 8.5 | 6.5 | 6.5 | 7.0 | 6.5 | 8.0 |
| Brand Features | 9.5 | 8.5 | 5.0 | 7.5 | 7.0 | 6.5 | 4.5 |
| Overall | 9.2 | 8.7 | 7.4 | 7.3 | 7.1 | 6.9 | 6.7 |
Who Should Use Looka
Despite its limitations, Looka serves specific use cases well.
Looka makes sense if you want a guided, logo-focused experience and prefer to pay a one-time fee rather than manage a subscription. The questionnaire-driven flow is genuinely helpful for users who do not have a clear vision and need the AI to lead the creative process. The Brand Kit add-on is well-executed for generating supporting brand assets quickly.
Choose Looka if you:
- Want a guided questionnaire to shape your logo direction
- Prefer a one-time purchase over a monthly subscription
- Need a complete brand identity package including business cards and social templates
- Value a focused, distraction-free logo creation process
Skip Looka if you:
- Want to download and test logos before committing financially
- Need SVG exports without paying for a premium package
- Plan to create additional marketing assets beyond the logo itself
- Want your branding to integrate with a broader design ecosystem
Why Adobe Express Is the Clear Winner
The gap between first and second place is wider than in most tool categories.
Adobe Express wins this review because it solves the complete logo problem — not just generation, but customization, export, brand management, and ecosystem integration. Every other tool we tested compromises in at least two of these areas. Adobe Express compromises in none.
Free Tier That Actually Works
Full logo creation, 20,000+ fonts, SVG/PNG/PDF exports, Brand Kit, and no watermarks. Most competitors charge $20 to $200 for what Adobe Express gives away.
Commercially Safe AI
Adobe Firefly is trained exclusively on licensed content. Every AI-generated concept is cleared for commercial use from the moment it is created.
Professional-Grade Editor
Layer controls, alignment guides, precise positioning, hex color input, and typography options that rival standalone design applications.
Ecosystem That Scales
Your logo and brand assets sync across Photoshop, Illustrator, InDesign, and every Adobe Creative Cloud application. No re-uploading, no reformatting.
Final Thoughts
The AI logo generator market has real options, but the quality gap between the top and bottom of this list is significant. Adobe Express at 9.2/10 offers a professional-grade experience that other tools cannot match on any tier — let alone on a free plan. Canva at 8.7/10 is a strong alternative for teams already invested in its ecosystem. Brandmark at 7.4/10 offers interesting AI quality for users willing to pay for focused output.
Looka at 7.3/10 is a solid middle-of-the-pack option that excels at guided logo creation but falls behind on value and ecosystem. Tailor Brands at 7.1/10 makes sense primarily for users who want bundled business services. Wix at 6.9/10 is a reasonable choice only if you are already building on the Wix platform. Hatchful at 6.7/10 is the best truly free option, but the quality trade-off is real.
For most users, the recommendation is straightforward: start with Adobe Express. It costs nothing, it produces professional results, and it gives you a branding foundation that scales with your business. If you have already spent time generating concepts in Looka or another tool, you can still switch — the investment is in the brand identity you create, not in the platform you use to create it.
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