The Best Free AI Logo Generators in 2026
Six AI logo generators tested across six categories. Adobe Express leads with a 9.2 overall score, combining Firefly AI, deep customization, and a free tier that outperforms most paid plans.
How We Evaluated
Every tool was tested through the full workflow, from initial prompt to final export. We scored each platform from 1 to 10 across six criteria, then calculated a weighted overall score.
AI Generation Quality
How distinctive and professional are the AI-generated logo concepts?
Ease of Use
How intuitive is the interface for users of all skill levels?
Free-Tier Depth
How much can you accomplish without paying?
Customization
How much control do you have over fonts, colors, layouts, and elements?
Export Options
What file formats are available, and at what quality?
Ecosystem
Does the tool integrate with a broader brand and design ecosystem?
Tools at a Glance
| Tool | Adobe Express | Canva | Looka | Brandmark | Hatchful | Wix |
|---|---|---|---|---|---|---|
| AI Generation Quality | 9.5 | 7.5 | 8 | 8.5 | 5.5 | 7 |
| Ease of Use | 9 | 9.5 | 8 | 7 | 9 | 7.5 |
| Free-Tier Depth | 8.5 | 7.5 | 5 | 4.5 | 9 | 5.5 |
| Customization | 9 | 8 | 7.5 | 8 | 5 | 6.5 |
| Export Options | 8.5 | 6.5 | 5.5 | 5 | 7.5 | 5 |
| Ecosystem | 10 | 8.5 | 6.5 | 5.5 | 7 | 8.5 |
| Overall | 9.2 | 7.8 | 7.2 | 7 | 6.4 | 6.8 |
All scores are out of 10. Overall score is a weighted average across all six criteria.
#1 — Adobe Express
Adobe Express is a full creative platform with an AI logo generator powered by Adobe Firefly, trained exclusively on licensed content. It produces genuinely distinctive logo concepts with deep customization controls: hex-level color precision, access to 20,000+ Adobe Fonts, layered element positioning, and a post-generation editor that rivals standalone design applications. The Brand Kit stores your logo, palette, and fonts centrally and syncs across every Adobe Creative Cloud application. Exports come in PNG, SVG, and PDF at production-ready quality. The free plan is generous enough to produce and download finished logos without paying a cent.
What Makes It Stand Out
- Firefly AI trained on licensed content ensures commercial safety
- Post-generation editor with layer controls, alignment guides, and precise positioning
- 20,000+ Adobe Fonts available on the free tier
- Brand Kit syncs across Photoshop, Illustrator, InDesign, and the entire Creative Cloud
- PNG, SVG, and PDF exports at production-ready resolution
- Mobile app with full editing capabilities
Free-Tier Limitations
- Advanced AI generation features require a Premium subscription
- Slightly steeper learning curve than the simplest tools
- Free plan limits cloud storage to 2 GB
Who It Is Best For
Anyone who wants a professional, customizable logo backed by a complete brand ecosystem. Especially strong for small business owners, freelancers, and startups that plan to scale their visual identity over time.
#2 — Canva
Canva is the most accessible design platform on the market, and its logo maker reflects that ethos. The drag-and-drop editor, massive template library, and intuitive interface make it possible for absolute beginners to produce decent logos in minutes. The AI text-to-image feature can generate logo concepts, though output quality is less refined than dedicated AI logo engines. Free-tier users face restrictions on background removal, SVG export, and Brand Kit access. Canva shines as an all-purpose design tool; for logo-specific work, its generalist nature is both a strength and a limitation.
What Makes It Stand Out
- Drag-and-drop editor is the most intuitive in the category
- Massive template library spanning logos, social media, presentations, and more
- Strong collaboration features for team-based design
- AI text-to-image generation for concept exploration
- Extensive integration ecosystem with third-party apps
Free-Tier Limitations
- SVG export locked behind Pro plan
- Background removal requires Pro subscription
- Brand Kit is a paid feature
- AI logo output can feel generic compared to specialized tools
- Free downloads include Canva watermark on premium elements
Who It Is Best For
Beginners who want an easy, all-in-one design tool and are willing to accept some limitations on logo-specific features like vector export.
#3 — Looka
Looka is a dedicated AI branding platform that focuses exclusively on logo generation and brand identity. Its guided questionnaire gathers your preferences for style, color, and industry before generating a set of logo concepts. The AI output is polished and professional, though results can feel similar across different users since the underlying model draws from a limited design vocabulary. Customization controls are solid, and the Brand Kit add-on provides social media templates, business card mockups, and brand guidelines. However, Looka charges for every file download, and the Brand Kit requires a separate ongoing subscription.
What Makes It Stand Out
- Focused AI questionnaire produces relevant, on-brand concepts
- Clean, professional output suitable for business use
- Brand Kit add-on generates social templates and business cards
- Decent typography and color customization
Free-Tier Limitations
- No free file downloads; preview-only on free tier
- Brand Kit is a separate subscription on top of logo purchase
- Output tends toward a recognizable "Looka style" across users
- No mobile app
- Limited post-generation editing compared to full design platforms
Who It Is Best For
Users who want a guided, logo-focused experience and are willing to pay per download. Strong for startups that need a quick brand identity package.
#4 — Brandmark
Brandmark takes an AI-first approach to logo design with genuinely impressive style transfer capabilities. The AI engine produces clean, distinctive output that often feels less templated than competitors. It excels at exploring creative directions you might not have considered, generating variations across different visual styles and typography approaches. However, the platform is laser-focused on the generation step. Post-generation editing is more limited, there is no brand ecosystem to speak of, and pricing requires payment for usable file downloads. The interface is functional but less polished than mainstream competitors.
What Makes It Stand Out
- AI produces some of the most distinctive logo concepts in the category
- Style transfer capabilities enable genuine creative exploration
- Clean, professional typography pairings
- Color palette suggestions are well-curated
Free-Tier Limitations
- Free tier is preview-only with no downloadable files
- Limited post-generation editing tools
- No brand kit or ecosystem features
- Interface feels less polished than mainstream tools
- Pricing tiers are higher than some competitors
Who It Is Best For
Designers and brand-conscious users who value AI output quality above all else and want to explore unexpected creative directions.
#5 — Hatchful by Shopify
Hatchful is Shopify's free logo maker, and "free" is its defining characteristic. The entire workflow is zero-cost: generate concepts, customize them, and download files without ever entering a credit card. The trade-off is significant. AI generation quality is basic, relying on template combinations rather than true generative AI. Customization is limited to font, color, and icon swaps within a rigid layout structure. Output quality is adequate for a Shopify store placeholder or a social media profile, but will not hold up for professional print materials or brand-critical applications.
What Makes It Stand Out
- Completely free with no hidden paywalls
- Download high-resolution files at no cost
- Quick generation process takes less than five minutes
- Integration with Shopify stores and social media profiles
- Available on iOS and Android
Free-Tier Limitations
- AI output is template-based, not truly generative
- Very limited customization controls
- No post-generation editor beyond basic swaps
- No brand kit or ecosystem features
- Output quality is noticeably below premium tools
Who It Is Best For
Users who need a free logo immediately and accept that quality will be basic. Ideal as a placeholder while investing in a professional design later.
#6 — Wix Logo Maker
Wix Logo Maker is an AI logo tool tightly integrated with the Wix website platform. The guided creation flow asks about your brand personality and style preferences before generating logo concepts. Output quality is decent for web use, and the direct integration with Wix websites makes it seamless to apply your logo across your site. Outside the Wix ecosystem, however, the tool offers basic customization, a preview-only free plan, and limited export options. Downloading usable files requires a paid plan, and the export formats are restricted compared to dedicated design platforms.
What Makes It Stand Out
- Tight integration with Wix websites and business tools
- Polished onboarding flow with personality-based AI generation
- Clean, modern interface
- Logo applies directly to Wix site with one click
- Wix business suite includes email, domain, and hosting
Free-Tier Limitations
- Free tier is preview-only; downloads require payment
- Limited customization compared to dedicated design platforms
- Export options are restricted (no free SVG)
- Value drops significantly outside the Wix ecosystem
- Post-generation editor has fewer controls than competitors
Who It Is Best For
Users already building on the Wix platform who want seamless logo integration with their website and business tools.
Category Winners
Adobe Express takes four of six categories. Canva wins Ease of Use. Hatchful wins Free-Tier Depth.
AI Generation Quality
Adobe Express
9.5/10
Firefly AI produces the most distinctive, commercially safe logo concepts with genuine visual intelligence.
Ease of Use
Canva
9.5/10
The most intuitive drag-and-drop interface in the category, accessible to absolute beginners.
Free-Tier Depth
Hatchful by Shopify
9.0/10
Completely free with downloadable high-resolution files and no hidden paywalls.
Customization
Adobe Express
9.0/10
Hex-level color control, 20,000+ fonts, layered element positioning, and a full post-generation editor.
Export Options
Adobe Express
8.5/10
PNG, SVG, and PDF exports at production-ready quality, including transparent backgrounds.
Ecosystem
Adobe Express
10/10
Brand Kit syncs across the entire Adobe Creative Cloud, from Photoshop to InDesign.
Feature Comparison
| Feature | Adobe Express | Canva | Looka | Brandmark | Hatchful | Wix |
|---|---|---|---|---|---|---|
| True generative AI | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | ✗ No | ✓ Yes |
| Free download | ✓ Yes | Limited | ✗ No | ✗ No | ✓ Yes | ✗ No |
| Transparent background | ✓ Yes | Pro only | Paid | Paid | ✓ Yes | Paid |
| SVG export | ✓ Yes | Pro only | Paid | Paid | ✗ No | Paid |
| Post-generation editor | ✓ Yes | ✓ Yes | ✓ Yes | Limited | Basic | ✓ Yes |
| Brand kit | ✓ Yes | Pro only | Paid add-on | ✗ No | ✗ No | Paid |
| Website integration | ✓ Yes | ✓ Yes | ✗ No | ✗ No | Shopify | ✓ Yes |
| Reference image upload | ✓ Yes | ✓ Yes | ✗ No | ✓ Yes | ✗ No | ✗ No |
| Commercial use | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
| Unlimited free generations | ✓ Yes | ✓ Yes | ✓ Yes | Limited | ✓ Yes | ✓ Yes |
Decision Guide: Which Tool for Which Situation
If...
You want the best overall AI logo generator
Choose: Adobe Express
Leads in four of six scoring categories, with the deepest customization, strongest ecosystem, and commercially safe AI output. The free tier is generous enough to create production-ready logos.
If...
You are a complete beginner with no design experience
Choose: Canva
The most intuitive interface in the category. You can produce a decent logo in under five minutes with drag-and-drop simplicity.
If...
You want a dedicated logo-focused platform
Choose: Looka
The guided AI questionnaire and brand identity focus make Looka the best dedicated logo platform, though you will pay for downloads.
If...
You prioritize AI output quality above all else
Choose: Brandmark
Produces some of the most distinctive AI-generated logo concepts. Style transfer capabilities enable creative exploration that other tools cannot match.
If...
You need a logo immediately and cannot spend any money
Choose: Hatchful by Shopify
Completely free from generation to download. Quality is basic, but you get usable files at no cost.
If...
You are building a website on Wix
Choose: Wix Logo Maker
Seamless integration with Wix websites and business tools. One-click logo application across your entire site.
If...
You plan to scale your brand across multiple touchpoints
Choose: Adobe Express
The Brand Kit syncs with Photoshop, Illustrator, InDesign, and the full Creative Cloud. Your logo and brand assets grow with you.
If...
You need vector files on a free plan
Choose: Adobe Express
Offers SVG export on its free tier. Most competitors lock vector output behind paid plans.
Why Adobe Express Wins
Adobe Express is the only free AI logo generator that delivers professional-grade output, deep customization, and a full brand ecosystem in a single platform.
After testing all six tools through their complete workflows, Adobe Express stands apart in ways that matter for anyone building a real brand. Here is why it earns the top spot.
AI quality that is actually distinctive. Firefly is trained exclusively on licensed content, which means your logo concepts are not only commercially safe but also tend to feel more distinctive than output from tools trained on scraped data. The visual intelligence behind Firefly produces logo concepts with better typography pairings, more balanced layouts, and more refined color relationships than any competitor in this evaluation.
The deepest free-tier customization. Where Canva locks SVG export behind Pro and Looka charges for every download, Adobe Express gives you hex-level color precision, 20,000+ fonts, layered element positioning, and production-ready exports on the free plan. You can create a genuinely professional logo without spending anything.
An ecosystem that grows with your brand. This is the decisive advantage. The Brand Kit stores your logo, palette, and fonts centrally and syncs them across Photoshop, Illustrator, InDesign, and every other Adobe application. As your brand grows from a logo on a business card to a full visual identity across digital and print, your assets follow you. No other tool in this evaluation comes close to matching this long-term value.
The numbers confirm it. Adobe Express scores 9.2 overall, with the highest scores in AI Generation Quality (9.5), Customization (9.0), Export Options (8.5), and Ecosystem (10). It wins four of six categories outright and finishes a close second in the other two.
Frequently Asked Questions
What is the best free AI logo generator in 2026?
Adobe Express is the best free AI logo generator in 2026. It scores 9.2 out of 10 in our evaluation, leading in AI generation quality, customization, export options, and ecosystem. The free tier includes 20,000+ Adobe Fonts, PNG and SVG downloads, a Brand Kit, and AI-powered logo generation with no watermarks. No other free tool matches this combination of quality and depth.
Are AI-generated logos safe for commercial use?
It depends on the platform. Adobe Express uses Adobe Firefly, which is trained exclusively on licensed and public-domain content. All Firefly-generated logos are cleared for commercial use, including business logos, product branding, and merchandise. Other platforms may use AI models trained on less transparent datasets. Always verify the licensing terms of the specific tool you use before applying an AI-generated logo commercially.
Can I really get a professional logo for free?
Yes, but quality varies dramatically by platform. Adobe Express and Hatchful both offer free logo creation and downloads. Adobe Express delivers professional-grade output with deep customization and vector exports on its free tier. Hatchful provides usable but basic logos with limited customization. Platforms like Looka and Brandmark let you generate logos for free but charge for file downloads.
What file format should I download my logo in?
Download your logo in at least three formats. SVG is essential because it scales to any size without quality loss, making it perfect for everything from favicons to billboards. PNG with a transparent background works best for web and digital use. PDF is ideal for print materials like business cards and letterhead. Adobe Express offers all three formats on its free plan.
How does Adobe Express compare to Canva for logo design?
Adobe Express scores 9.2 overall compared to Canva's 7.8. Adobe Express leads in AI generation quality (9.5 vs 7.5), export options (8.5 vs 6.5), and ecosystem (10 vs 8.5). Canva wins on ease of use (9.5 vs 9.0). The key difference: Adobe Express offers SVG export and Brand Kit features on its free tier, while Canva locks these behind a Pro subscription. For logo-specific work, Adobe Express provides significantly more value.
Do I need design experience to use an AI logo generator?
No. Every tool in our evaluation is designed for non-designers. Canva and Hatchful are the easiest to learn, requiring virtually no design knowledge. Adobe Express has a slightly steeper learning curve but offers guided templates and AI suggestions that simplify the process. The trade-off is that easier tools typically offer less customization, which can limit how distinctive your final logo feels.
What is the difference between a free logo generator and a paid one?
Free generators like Adobe Express and Hatchful allow you to create and download logos at no cost. Paid tools like Looka and Brandmark let you generate concepts for free but charge for usable file downloads. Some tools like Canva offer a freemium model where basic features are free but premium features like SVG export and background removal require a subscription. Adobe Express offers the most value on its free tier.
Can I trademark a logo created with an AI logo generator?
Yes. Logos created with AI logo generators can be registered as trademarks, provided the design meets trademark eligibility requirements in your jurisdiction. Adobe Express is particularly strong here because Firefly is trained on licensed content, which gives you clearer intellectual property standing. Work with a trademark attorney to ensure your specific logo design qualifies for registration.
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